REBRANDING FOR MEYER PIANOS

INDUSTRY

INDUSTRY

Piano renovation

WHAT WE MADE

WHAT WE MADE

Brand strategy

Research

Naming

Communication strategy

Tone of voice and messaging

Logo design

Visual identity systems

Brand architecture

Rebranding for Meyer Pianos included:

Emphasizing prestige and tradition by referencing the history of piano restoration.

Emphasizing prestige and tradition by referencing the history of piano restoration.

Emphasizing prestige and tradition by referencing the history of piano restoration.

Modernization of the visual identity while maintaining its classic character.

Modernization of the visual identity while maintaining its classic character.

Modernization of the visual identity while maintaining its classic character.

Creating a cohesive visual communication in promotional materials and on the website.

Creating a cohesive visual communication in promotional materials and on the website.

Creating a cohesive visual communication in promotional materials and on the website.

Enabling more flexible use of the logo and visual identity in different contexts.

Enabling more flexible use of the logo and visual identity in different contexts.

Enabling more flexible use of the logo and visual identity in different contexts.

+ rozwiń

case study

+ rozwiń

case study

+ rozwiń

case study

Delicately engraved logo of Steinway & Sons on the wooden lid of the instrument.
Delicately engraved logo of Steinway & Sons on the wooden lid of the instrument.
Delicately engraved logo of Steinway & Sons on the wooden lid of the instrument.
The embossed logo of Steinway & Sons on the gilded frame of the piano.
The embossed logo of Steinway & Sons on the gilded frame of the piano.
The embossed logo of Steinway & Sons on the gilded frame of the piano.
Ready cast iron frames waiting for installation inside the piano.
Ready cast iron frames waiting for installation inside the piano.
Ready cast iron frames waiting for installation inside the piano.
The piano is being prepared for shipping, with the packaging for shipping behind the piano.
The piano is being prepared for shipping, with the packaging for shipping behind the piano.
The piano is being prepared for shipping, with the packaging for shipping behind the piano.
Ready pianos wrapped in stretch film ready for shipment
Ready pianos wrapped in stretch film ready for shipment
Ready pianos wrapped in stretch film ready for shipment
Precise adjustment of piano keys at the Meyer Pianos workshop, rebranding by Typki Studio
Precise adjustment of piano keys at the Meyer Pianos workshop, rebranding by Typki Studio
Precise adjustment of piano keys at the Meyer Pianos workshop, rebranding by Typki Studio
Steel frame before painting, a key element of the sound structure.
Steel frame before painting, a key element of the sound structure.
Steel frame before painting, a key element of the sound structure.

Rezultaty:

Rebranding Meyer Pianos is an example of a harmonious blend of classic and modernity. With the new visual identity, the company has retained its artisanal character while gaining a fresh and modern image.

Thanks to the implemented changes, the Meyer Pianos brand:

Has gained a coherent and modern visual identity that emphasizes its prestige and artisanal precision. / Achieved greater readability in visual communication, which facilitates reaching various groups of customers.

MORE WORK>

Discover our services

Content Creation

Content Creation

Content Creation

Przykład brandingu - 3 zdrowe zasady.

Przykład brandingu - 3 zdrowe zasady.

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Why is the logo just the beginning?

Why is the logo just the beginning?

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New idea?

New idea? Let's do it together!

New idea? Let's do it together!