MURRAMI BRANDING

INDUSTRY

Construction industry

WHAT WE MADE

Brand strategy

Research

Naming

Communication strategy

Tone of voice and messaging

Visual identity systems

Brand architecture

The branding process for Murrami included:

Highlighting the unique values of products, such as naturalness and a luxurious character.

Facilitating recipients' orientation in the offer through a system of symbols and markings.

Creating clear communication for selected clients based on the analysis performed.

Building a coherent visual identity for the brand across all media, from packaging to promotional materials.

+ more case study

New label project for cans on the production line.
A set of advertising materials from Murrami, including samples of materials and aggregates that are components of products and business cards.
A hand holding a wooden stirrer marked with the murrami logo
New labels for decorative paints on cans on the production line.
Black paint buckets from Murrami carefully arranged on a pallet, ready for shipment.
A hand holds a paint and decorative effects sample from the brand Murrami, laid out against the backdrop of a rusty metal barrel, highlighting the raw, industrial character of the showcased finishes.
The frame shows hands holding a container of Murrami paint, featuring a minimalist label.
A man in a white t-shirt branded with the Murrami Academy logo is applying a product to the wall in a light shade with a Venetian trowel.
Close-up of a spray gun with the Murrami logo, connected to a yellow container with decorative material, with blurred black buckets featuring a new label design in the background.

Rezultaty:

Branding Murrami is a comprehensive approach to building a brand, combining strategy, design, and education. With clear identification, modern visual materials, and a functional website, the brand has become more accessible, professional, and attractive to a wide audience.

Thanks to this comprehensive approach, the Murrami brand:

Has gained a cohesive and professional visual identity. / Has made it easier for recipients to navigate the offering through a system of labels and tags. / Has strengthened its position in the market as a producer of luxury decorative plasters. / Has gained a modern online platform supporting sales and customer education.


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