PROJECT PROCESS
During the work on the new brand image, we focused on maintaining key values: quality, durability, and authenticity. We wanted the new identification to organize the visual system of MURRAMI. Our goal was to create a consistent and attractive image that reflects innovation and professionalism. Values such as customer trust, product solidity, and aesthetics were a priority in the branding process. As a result, the new visual identity we created combines tradition with modernity, distinguishing the brand in the market.