What is Branding, and How Does It Differ from Rebranding?
Branding is the process of creating a unique identity for a product or service, encompassing visual elements, communication, and the overall customer experience. It defines how a brand is perceived in the market, building a relationship between the company and its audience.
Rebranding, on the other hand, involves updating or completely transforming a brand’s identity to better reflect new goals, values, or market conditions. It can refresh a company’s image, help rebuild relationships with customers, or adapt to a new target audience.
Brandbook Process
A brandbook is a comprehensive guide to a brand’s visual identity, reflecting its unique story, goals, and character. It includes key elements such as the logo, typography, color palette, and usage guidelines to ensure visual consistency. Through a carefully developed branding process, the brandbook helps companies connect with their target audience and increase brand recognition in the market.
Creating a brandbook is a well-structured journey that transforms your vision into reality. We start by understanding your brand’s history and values to develop a cohesive visual identity that resonates with your audience.
Our clients frequently asked questions.
Here you will find detailed information about branding and rebranding, our processes, timelines, and methods that ensure the design aligns with your vision. If you have additional questions or need more information, we encourage you to get in touch. Your understanding of the process is crucial for successful collaboration!
Examples of Branding & Rebranding Projects
Through the rebranding of Why Thai for its 10th anniversary and a unique identity for the Blask Ceramic studio, we prove that every brand has its story – we help tell it. Take a look at our portfolio and see how well-designed visual identity captures attention, builds emotions, and remains memorable for a long time. We create branding that not only looks great but, above all, has significance.
