REBRANDING FOR WHY THAI FOOD & WINE

INDUSTRY

INDUSTRY

Gastronomy

WHAT WE MADE

WHAT WE MADE

Brand strategy

Research

Naming

Communication strategy

Tone of voice and messaging

Logo design

Visual identity systems

Brand architecture

The rebranding process for the restaurant WHY THAI included:

Analysis of competition and brand positioning in the Warsaw and Poznań markets.

Analysis of competition and brand positioning in the Warsaw and Poznań markets.

Analysis of competition and brand positioning in the Warsaw and Poznań markets.

Creating mood boards and visual concepts inspired by traditional Thai culture.

Creating mood boards and visual concepts inspired by traditional Thai culture.

Creating mood boards and visual concepts inspired by traditional Thai culture.

Redesigning the logo and visual identity elements using the Jakarta Plus Sans typeface.

Redesigning the logo and visual identity elements using the Jakarta Plus Sans typeface.

Redesigning the logo and visual identity elements using the Jakarta Plus Sans typeface.

Development of the brand communication system, including the new slogan "FLAVORS AND AROMAS" in two language versions.

Development of the brand communication system, including the new slogan "FLAVORS AND AROMAS" in two language versions.

Development of the brand communication system, including the new slogan "FLAVORS AND AROMAS" in two language versions.

+ more case study

+ more case study

+ more case study

Placemat Why Thai on the wall – a project of promotional prints by Typki Studio
Placemat Why Thai on the wall – a project of promotional prints by Typki Studio
Placemat Why Thai on the wall – a project of promotional prints by Typki Studio
Placemat Why Thai on the wall – a unique branding and design by Typki Studio.
Placemat Why Thai on the wall – a unique branding and design by Typki Studio.
Placemat Why Thai on the wall – a unique branding and design by Typki Studio.
The menu of the Why Thai restaurant in the interior environment – design by Typki Studio.
The menu of the Why Thai restaurant in the interior environment – design by Typki Studio.
The menu of the Why Thai restaurant in the interior environment – design by Typki Studio.
Printed placemats Why Thai for the table layout in the restaurant
Printed placemats Why Thai for the table layout in the restaurant
Printed placemats Why Thai for the table layout in the restaurant
The menu card collection Why Thai in front of the restaurant against a grid background.
The menu card collection Why Thai in front of the restaurant against a grid background.
The menu card collection Why Thai in front of the restaurant against a grid background.
Why Thai flyer on a metal grate
Why Thai flyer on a metal grate
Why Thai flyer on a metal grate
The Why Thai business card held in hand is consistent with the green background identity.
The Why Thai business card held in hand is consistent with the green background identity.
The Why Thai business card held in hand is consistent with the green background identity.
Menu Why Thai photographed in the grass.
Menu Why Thai photographed in the grass.
Menu Why Thai photographed in the grass.
A Why Thai business card in hand, a menu of dishes and wines in the background, all illuminated with spot lighting.
A Why Thai business card in hand, a menu of dishes and wines in the background, all illuminated with spot lighting.
A Why Thai business card in hand, a menu of dishes and wines in the background, all illuminated with spot lighting.

Rezultaty:

Increasing the brand awareness of WHY THAI in the competitive restaurant market of Warsaw and Poznań / Strengthening the perception of authenticity and quality of the culinary offer by introducing Thai typography / Creating an inspiring atmosphere in the restaurant that combines culinary experience with visual / Increasing customer engagement and their loyalty to the brand, especially among regulars celebrating anniversaries with WHY THAI / New visual identity, implemented on the occasion of the brand's 10th anniversary.

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Why is the logo just the beginning?

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